ACS – Santa Clara Valley Section

Email tracking report, January 1, 2014 – December 31, 2014

The Section uses a bulk mailing service called Constant Contact to send out notices to interested parties and maintain email lists. The emails primarily are to announce that a new issue of our newsletter has been posted on our website (Figure 1). Additional information about our monthly meetings, employment vacancies, and volunteer opportunities are included. We add members to our email list with a welcoming email (Figure 2). The site also gathers tracking information (Table 1).

Our Open rate is similar to other non-profits’ average (20%) while our click rate is below average (12%).

Figure 1

                                                                                                                                                    Figure 1. The email sent on 9/9/14 as an example.

Figure 2

Figure 2. Email sent to new members.

Tracking Table

                                                                                                            Sent: The total emails sent, including bounces.

                                                                                                            Bounces: Emails sent, but not received by our contacts.

                                                                                                            Spam Reports: Number of complaints received from an email.

                                                                                                            Opt-outs: Contacts who moved themselves to our Do Not Mail List.

                                                                                                            Opens: Trackable emails our contacts received and viewed.

                                                                                                            Clicks: Contacts who clicked from an email to our website.

Respectfully submitted,

Ean Warren

January 5, 2015

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