Newsletter E-Mails
2009
    The year 2009 was the second full year during which we sent bulk e-mails to our membership notifying them of the availability on our website of the latest issue of our newsletter, The Silicon Valley Chemist. We continued to use the e-mail marketing company, Constant Contact.
    We thought it wise to send these e-mails because we send the newsletter by U.S. mail only to the relatively small number of members who have written in to ask to be put on the mailing list. We do not charge our members for this.
    Constant Contact provides statistical reports on the year's activity, as shown in the table below.

Date Sent Number Sent Bounces Opt-Outs




1/12 3620 12.2% 0.2%
2/9 3611 13.0% 0.2%
3/12 3603 13.6% 0.2%
4/1 3689 14.0% 0.2%
4/29 3537 14.3% 0.1%
5/12 3710 14.5% 0.1%
6/11 3748 15.6% 0.2%
7/1 3825 14.8% 0.2%
8/26 3889 0.0% 0.2%
9/18 3882 16.1% 0.1%
10/8 3911 16.2% 0.3%
10/20 3934 16.0% 0.1%
11/11 3930 17.3% 0.2%
12/22 3924 18.1% 0.2%

    The "Date Sent" column shows that our e-mails were sent monthly, usually near the beginning of the month.

    "Sent" is the number of e-mails sent each month; it reflects the normal fluctuation in our membership. In 2007 the address list was initially formed by taking the e-mail addresses from the Full monthly roster, and it has been modified monthy since then with data from the Activity roster.

    The number of bounces is noticably higher than it was last year; sadly, members do not always update their e-mail addresses with the National office promptly!

     However, the Opt-outs were very low in 2008, and are even lower in 2009, indicating, we hope, a low degree of apathy toward information regarding Section activities.

                                                                                           Ean Warren

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